SSG Adds $30M in New Business

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First Half of 2025 sees strong growth

As a global partner in customer experience and business solutions, Support Services Group is grateful for the trust new partners place in us. The first half of 2025 has been a period of remarkable growth and momentum for both SSG and our clients.  

In Q1, SSG booked $13.2 million in new revenue based on Annual Contract Value (ACV), followed by $16.8 million in Q2, resulting in a total first-half ACV growth of $30 million. Our 29% conversion rate for new logo pursuits far exceeds the industry average of 16.5%, underscoring the effectiveness of our consultative approach and deep industry expertise.  

In the first quarter, SSG won 5 new logo pursuits, with our strongest verticals being financial services, healthcare, and public sector. In Q2, SSG had 7 new logo wins, including a real estate brand, a fintech, a SaaS provider, a luxury department store, an upscale retailer, a gaming company, and an education brand. These successes demonstrate the breadth of our capabilities and our dedication to delivering value-driven solutions across diverse markets.

“Execution sells,” said Mike Nessler, Executive Chairman of SSG. “We are performing at a high level and can tell that story with confidence.”  

Nessler explained that SSG’s commitment to its ON IT Culture delivers consistent results across all locations. Taking an agnostic approach to technology solutions has also been a game-changer. Our Professional Services offering also expanded, and we secured new contracts for our approaches in Workforce Management as a Service and AI Automation, demonstrating our focus on innovative solutions that keep pace with evolving client needs.  

“Brands don’t have the time to test everything,” Nessler said. “We do that for them and offer tools that improve customer experience and reduce costs. We don’t sell a new program without adding value through technology.”  

Timothy Blank, Chief Revenue Officer, summed up the first half of the year for SSG:  

“You have to be consultative and build trust every step of the way,” said Blank. “We have real conversations that solve problems. Our approach is resonating, and that is good to see.”

About Support Services Group

Support Services Group is a US-based omnichannel BPO solutions company. SSG was founded in 1998 in Waco, Texas, and has grown into a global company with 18 contact centers in 9 countries. SSG provides outsourced support for brands that focus on increasing customer lifetime value.

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